Social media marketing is one of the best ways to build email list and to keep customers and fans engaged with a brand or business. For this purpose, marketers and small business owners usually run social media contests to get most from their social marketing endeavors. No doubt popular social media sites like Facebook, Twitter and Instagram offers variety of options for running such contests efficiently but use of third-party contest apps provides loads of benefits to make your campaigns successful.
Running a social media contest could be as simple as a lottery or tough like a photo contest with multiple options like social sharing, voting or getting more entries from social circles etc. Good news for small business owners and marketers that a number of tools and solutions are available in the market that can be used to run social contests more effectively.
Benefits of using third party contest apps are myriad that can make your social media marketing campaigns efficacious by allowing you to create and deploy contests without writing codes and designing other contents.
Personalized Brand Presence
A third-party contest app lets marketers to create a greater and personalized brand presence across different marketing platforms. These apps come with plenty of customization features that give your competition or contest a slicker look. A user can use different options like customization of a tab for Facebook page and custom URL for cross promotion or to use in offline marketing tactics. In this way, a brand or business is better able to build personalized presence for better brand recognition.
More Data for Better Marketing Opportunities
Almost all contest apps collect useful information about the contest participants that later can be used for many other marketing tactics. Use of app for customer data mining not only makes the process easier and simple but also make sure all the data is collected responsibly as per consent of the participants. Email IDs are one of the most useful personal details of contest participants that brands and companies can use for email marketing and to send periodic newsletters to keep them engaged with business.
Easy to Manage and Use
A Facebook contest app can make the social media contest process easier and effective than ever before. Such apps are functional with strong in-app algorithms that make the random selection of winners easy. Moreover, these apps can also notify the winners automatically via emails regarding their victory. It keeps you sending separate notifications to the winners and save your valuable time and efforts. Contest apps make it hard for participants to cheat. Contests can also easily be integrated with other social media platforms if it is a multi-channel campaign.
You are Able to Create Easy to Enter Contests
Running social media contests is easier with a rewards app as these contests are very easy to enter and share. Few clicks allow a user to enter into the contest for winning exciting prize or rewards. A participant simply needs to click on the link, enter the required details and all done. Such apps also come with several features and options to increase the visibility of social media contests to get more participants. For instance, a participant can get more entries for the contest by sharing the contest or inviting friends or family members for participating.