Local SEO: Tips to Optimise Your Site for Local Ranking Positions

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If your business needs to specifically target customers in a particular geographic location then optimising your site for local search engine rankings is crucial.

Ranking highly in local results means that when people type the location and type of business that they’re looking for, yours will come out at the top of the list, making the customer much more likely to call you first.

Though optimising your site for local SEO involves a few different techniques compared to general SEO, it’s actually relatively easy. So follow these simple steps and you’ll soon see your local rankings soar.

Signing up for a Google+ account is a good place to start

Signing up for a Google+ account is a good place to start

Be local

If your company doesn’t have an address in the geographic location that you want your results to appear in, then it’s unlikely that you’ll be featured on a map of local business in the search results.

However if you use targeted keywords you could still rank highly for general results in the area.

Register with Google

The next step is to create a page for your company on Google+ and register its address. Google will then post you a pin number that you’ll need to submit in order to verify your address.

Once you’ve done this, Google can be sure that you’re company is where it says it is, so will be more likely to rank your page highly.

Fill in your Google+ profile

Within your Google+ local page profile there will be a few different areas that need to be filled in such as a description of your company.

Make sure you fill in all sections thoroughly and concisely, including keywords, a description of your services, your opening hours and at least 4-6 photos.

You’ll also need to decide which page on your website to list as a landing page and which categories on Google+ best describe your business.

Work on your own site

Once you’ve created and populated your Google+ local listing, you need to go back to your own website and ensure it’s optimised for local SEO.

Firstly, you need to clearly list your company address and a local phone number. If you can, put this information at the top of the page so that visitors to your site don’t have to search around for it.

On the page that you’ve chosen to be your landing page, include your keyword and location in the text. You could also embed a map showing your location in order to further emphasise your position. If you need assistance on this, seek the services of an Internet Marketing Agency with Local SEO expertise.

Multiple locations

If your company has multiple branches, it’s really important to create a new page on your website for each location, with each page containing unique content and text.

You should also ensure that you include the different locations in the keywords and clearly list their addresses on your website.


As with all SEO, it’s important to get really good, clear content for your website, with all products and services listed on separate pages.

Avoid duplicate content at all costs as search engines really don’t’ like it and it can actually harm your rankings.

Having a good local business is great, but you need customers to ensure it’s a success

Having a good local business is great, but you need customers to ensure it’s a success

Building your Google+

Once your website is looking good, your content is finished and your addresses are clearly listed, you can go back to your Google+ account and begin to build it up.

Ask any existing customers to leave reviews for your business on Google and make sure that you keep your profile active, updating followers of your business’ progress on at least a weekly basis.

The more active you are and the more followers and reviews you acquire, the more Google will think that your content is important and trustworthy.

Ranking highly on local searches can give your business a big boost. And as it’s easy and virtually free to do, the sooner you start the sooner you’ll see your business begin to grow.


Picture credits: Wikipedia 1 & 2